In today’s professional world, everyone seems to benefit from using LinkedIn. No matter what industry you are trying to get into, LinkedIn seems to be there to help. So whether you are already a LinkedIn fan (like me) or you are trying to jump on the bandwagon, here are some tips I can provide.
Always keep it professional. Once you create a LinkedIn profile, you will start developing a network of people related to your industry, pinpoint possible mentors, or get to know people that will be involved in your career in some manner. You always need to put your best foot forward when interacting with these types of people. A few ways to make sure you handle this successfully are; to always check your grammar and spelling, sharing information related to your field in order to educate your connections or share your excitement, and to use the site only as a way to network and market yourself (try to keep the personal beliefs and negativity out of it).
Share the right information. As I previously mentioned, “sharing info related to your field” is important, but if you are new to LinkedIn, you may not know what that means. Some general ways to tackle this are to subscribe to certain topics when you create your page. For example, I am subscribed to recruiting trends. This makes your LinkedIn feature certain articles or groups on your main feed and then when you read an article you like, you can share that information to your connections. A few quick ways to do that are to simply link the article, add your objective thoughts, and hashtag the topic in order to reach a larger audience.
Keep it Consistent. Building off of the previous topics of proper grammar and sharing information, it’s also important that when you are building your profile you have a consistent tone of voice and structure. This is important when writing descriptions for your experience or education but as well as your posts. Be sure to develop a consistent brand for yourself and make sure recruiters who find your profile know exactly what you are made of. Also choosing the right key words relevant to your industry is important so that you can be easily searched and found on LinkedIn.
The last piece of advice I have is to keep it uncluttered. It may seem “cool” or a good idea to connect with as many people as you want to reach that 500+ feature (trust me I’ve been there) but what I have learned is that it’s really not beneficial. You will end up having posts on your timeline that are irrelevant to your interests or having people in your network that you will never even talk to. Small but mighty is an important phrase to keep in mind when deciding to connect with people or not. You would much rather have 100 impactful connections than 1,000 that offer nothing. Whether you are new to LinkedIn or thinking about a revamp, maybe take a look at your connections and really think about these few questions: Have I talked to this person within the year? Do they share ideas that I find interesting? Are they someone in which the relationship is mutually beneficial? If you can’t answer yes to any of these questions, you should un- connect with them. That may be uncomfortable for you, trust me it was for me too, but they will most likely not notice and your feed will contain much more beneficial content and allow you to get the most out of your LinkedIn.
Have any questions or additional advice? Leave a comment below!
Morgan Mattly was a summer intern for Aureus Medical Group (C&A’s healthcare staffing affiliate). Outside of work and school, Morgan enjoys spending time with family and friends, traveling to new places, going on runs, and catching up on her favorite Netflix shows.